Thursday, March 10, 2011

Subway Becomes #1... So Where's My Sandwich?

Subway just overtook McDonald's as the number one franchise in the world by locations.


So... why are there three McDonald's in the Korean town I live in and zero Subways... come Korea, eat more sub sandwiches and fewer hamburgers.

Article Here:
McDonald's is no longer the world's largest restaurant chain. That honor now goes to Subway.
The sandwich giant just passed the golden arches in terms of number of locations, according to theWall Street Journal. Subway had 33,749 restaurants open worldwide at the end of 2010. 
McDonald's had just 32,737 locations open by the same point, the corporation disclosed in SEC filings. 
According to the WSJ, the chain just opened its 1000th location in Asia, and sees international growth as the future.The $5 dollar footlong did a lot to fuel Subway's recent growth, according to Bloomberg, and spending a large amount on advertising while rapidly opening shops using a franchise model similar to McDonald's has allowed them to grow quickly. 
But don't be surprised if McDonald's comes battling back. The fast-food giant also has a keen eyefor international growth, and expansion in Asia, including India.
Subway is just a cheap franchise location to maintain.  Fewer employees necessary and it is just a cleaner operation.  Prices and food are good, too.
.

2 comments:

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