The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.
Thursday, December 9, 2010
Speed Camera Lottery
A brilliant idea! It combines peoples' love of the lottery and their desire to be recognized anytime they do the right thing when "totally" could have gotten away with not doing the right thing.
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